Service 07
SEO & GEO Services
Technical SEO and Generative Engine Optimization (GEO) services — schema markup, Core Web Vitals, content structure, and visibility in AI search answers.
Ranking is no longer only about a list of blue links. Buyers and AI assistants both need to find, understand, and trust what you publish. I handle both sides: the technical SEO that gets pages crawled and indexed, and the Generative Engine Optimization (GEO) that gets your content quoted in AI answers.
That means clean indexing, correct canonical tags, a working sitemap and robots setup, structured data, fast Core Web Vitals, and content organised around the questions people actually ask. Every recommendation is prioritised by impact, so you fix what moves the needle first.
I build this into every site I develop — schema, metadata, performance, and answer-ready content structure — so search and AI visibility are part of the foundation rather than an afterthought.
What's Included
- 01Technical SEO audits and fixes
- 02Schema markup and structured data
- 03Core Web Vitals and performance optimization
- 04Content structure for search and AI answers
- 05GEO — visibility in AI Overviews and LLM answers
- 06Internal linking and information architecture
How I Work
Understand
Understand the business, product or technical problem.
Plan
Define the structure, functionality and technical approach.
Build
Develop the frontend, backend, integrations and required functionality.
Test
Test responsiveness, browser compatibility, performance and functionality.
Deploy
Move the project into production.
Improve
Continue with optimization, maintenance and support when needed.
Frequently Asked Questions
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization is the practice of making your content easy for AI systems — Google AI Overviews, ChatGPT, Perplexity, and similar — to understand, quote, and cite. In practice that means clear headings, direct answers to real questions, structured data, and consistent entity information, so AI tools can attribute accurate facts to your business.
How is GEO different from SEO?
SEO targets rankings in a list of links; GEO targets being included and cited in a generated answer. They share foundations — technical health, fast pages, clean structure, schema — but GEO adds an emphasis on extractable answers, question-led headings, and entity clarity so large language models can surface you accurately.
What does a technical SEO audit include?
A full crawl covering indexation, canonical tags, sitemap and robots configuration, metadata, internal linking, structured data, and Core Web Vitals. You get a prioritised list of fixes grouped by impact, with the highest-value issues first.
Can you work on an existing site, or only new builds?
Both. If I built the site, the technical foundations are already in place. On an existing site I start with an audit, then fix the technical issues and restructure content and schema for search and AI visibility.
How long until I see results?
Technical fixes such as indexing, schema, and Core Web Vitals can take effect within weeks. Content and AI citation visibility build over a few months as pages are crawled and referenced. I report on what changed and what moved, so progress is measurable rather than assumed.